Your website pages must load quickly
According to study, an online shopper's mind is stuck with the idea of getting things in an instant. With a good internet connection, a shopper only can only wait up to 4 - 6 seconds for a page to load. Beyond this time barrier, you will already miss out a potential customer and a potential sale.
Visible contact information
Your website must have visible contact information displayed on the pages. This will be good in promoting the credibility of the site and the shopper can also be rest assured that they will have a good time shopping without worrying. This will also help them if they have questions and in case of problems that can occur during the purchasing process.
Visible search bar
A visible search bar is needed in an e-commerce website. This will help aid potential customers look for more precise needs and help them save time in browsing all the pages.
Show recommended and related products and services
Sometimes, shoppers don't know what they really want to buy. And helping them narrow their search by showing recommended and related products is really a good help and will make their shopping easier, which is one of the goal of an online shopping website.
Security badges
A security badge will make the shoppers worry-free and will give your website a great credibility in return. This will ensure your potential costumers of a scam-free shop.
Shopping cart and ordering process
When someone shops, a shopping cart is also needed. In online shopping, online shopping cart software can also be used. These will aide your potential customers in organizing and sorting out their possible purchases. Selecting the best kind of online shopping cart software that best fits your e-commerce website can really be efficient.
Here are some tips in increasing the usability of the shopping cart and ordering process.
- Breaking up the order process
Purchasing online can sometimes be a complicated process. Breaking it in smaller pieces can give comfort and assurance at the same time for potential customers.
- Visible cart content
Having a summary of the content of the cart visible at all times will provide shopper the control of what is ready to be purchased and what's not.
- Show every fee
No hidden fees must be done. Every shopper wants to always know how much he will paying and what each payments are meant for. A right compensation on every purchase will give a shopper a good online shopping experience.
- Payment options
Having a cash on delivery basis on every purchase is good but this limits the opportunity of the possible clients to order online. They may have the capacity to acquire goods or services but the payment option limits them to do so. Some other payment basis to really consider is by the use of credit card and Paypal. This will give them a variety of payment basis in purchasing online.
- Always display a confirmation page
Displaying a confirmation page in purchases online helps the shopper review the list of orders to be made before finalizing the order.
These are some things one must consider in putting up an online shopping and e-commerce website. These will really help not only the website's owner but will aid online shoppers have a good online shopping experience.
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