What do you think visitors to your website care most about? The colours? The images or sounds? Chances are that the only thing most visitors really care about is the text - this is where they will find the information that they're looking for, after all. This revelation only makes typography (the art of arranging type) even more important for every web designer to take into account. The following rules are the ones that should not be broken when it comes to typography:
1. Read through your text
It seems that most web designers believe their role when it comes to text is to simply copy and paste content that has been provided by the client from a text file. What every designer should be doing, however, is read through the text to get, at the least, a basic idea of how it can be integrated into the website. Reading through the text once you have uploaded it to the site can also give you a good idea of whether you have gotten the spacing correct.
2. Show a hierarchy
Every website should display a clear hierarchy of where a visitor should begin reading and where they should continue on from there. Typography is a great way of creating that hierarchy, as you can use font size and typeface to clearly define what parts of the content are more important, which design alone can fail to achieve. Whilst there is more to the hierarchy than just text, designers should still begin here.
3. Pay attention to macro and micro typography
Firstly, what is macro and micro typography. Macro refers to the overall structure of the type, how it appears in comparison with the entire design, and its appeal when considered on its own. Micro refers to the finer details, such as spacing and whether it is easy to read. If a web designer were to ignore either factor, it would more than likely be to their detriment.
4. Choose type colours carefully
Whenever web designers are asked to work with coloured typography, it is imperative that they tread carefully. This is because it can be very easy to loose the text in the background of the website, especially if similar colours are chosen. The easiest way to prevent this from happening is to choose a type colour that is vastly different to the colour of the background, such as black text on a white background.
There are, of course, other rules that every web designer should be following when it comes to typography. The four outlined above, however, can be highly beneficial in helping your website to become successful with very little effort on your behalf. The most important thing to keep in mind is that typography should never be forgotten and tacked on at the end - it should be taken into account from the very beginning of the project.
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