How to Build an Online Store: Making the First Impression

The 3-second Test

It only takes 3 seconds for anyone or anything to make an impression. The first three seconds of looking at your site should build a good impression.

• Clear Online Store Niche

Will your customers see and understand what you are trying to sell them clearly within 3 seconds? An online shopping store should clearly convey what it is about to sell to the customers in the 3-second test.

Some Elements to Enhance to Say It All in 3 seconds

Site Colors or Theme - Colors play an important role in creating an impression. Black and blue is good for online stores selling vehicles, medical supplies, and jewelry. The color orange is highly recommended for site selling food and other goodies. Green is great for online stores selling organic products and health supplements. Since colors can be worked out in order to make a good impression, use colors appropriately.

Site Header - The website header is the place where you can show your site logo or images that will strengthen the impact of your website. It is a place in the website where you can display product images that clearly states what products you're selling.

• Establish Rapport and Credibility

Credibility starts with the name of your website or business. It is important that your domain name or website name sound with authority. Choose a business name that is relevant to the niche of your website that is easily understood by customers in one glance. To establish rapport, your website layout should be organized and neat, but as well as engaging because you need to make your customers feel that they can trust your website with their confidential contact and credit card information.

• Online Shopping Website Menu

At first look, online shoppers need to see where they should start right away. Place the navigation menu where it is obvious, use fonts that are legible and simple, and lastly, use colors that relates to the overall theme of your website.

• Speed

According to Jupiter Research, online shoppers using a high-end internet connection only gives a website 2-4 seconds to wait for a website to load. Otherwise, they will be happy to go to other websites that give the satisfying website download speed to complete their purchases.

The three-second first impression test is very hard to establish as not all web designers have the ability of creating a website that gives users a good and comfortable feeling that makes them want to pursue online shopping. Get help from usability and functionality sites in order for you and your website designer to get a good kind of feedback before launching your online store.

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